About Us

Transforming intra-African trade through technology, trust, and transparency.

Our Story

Trade Afrika was born out of the need to empower African SMEs and build stronger cross-border partnerships across the continent. We saw the struggle of finding verified suppliers, the lack of trust in payments, and the inefficiencies of using WhatsApp or intermediaries for trade.

That's why we built a B2B marketplace that integrates KYC, escrow, and RFQ workflows giving African businesses the tools to transact securely and scale regionally.

Trade Afrika team

Our Foundation

Built on strong principles that guide everything we do at Trade Afrika

Our Mission

To be Africa’s most trusted, tech-driven B2B platform that fuels scalable growth for SMEs and seamless Intra-African Trade.

Our Vision

A Continent-wide B2B trade ecosystem of e-commerce and trust.

Our Values

  • Trust & Transparency
  • Economic Empowerment
  • Digital Inclusion
  • Pan-Africanism
  • Innovation

What Makes Trade Afrika Unique?

Built specifically for African businesses with features that address real challenges in cross-border trade

Institutional Backing

Ensuring institutional trust and access to trade finance through strategic partnerships with leading African banks.

Connected Ecosystem

Linked to continental trade tools and platforms for seamless integration across African markets.

Verified Users

All participants undergo comprehensive due diligence through Smile ID to ensure secure transactions.

Logistics & Order Management

Comprehensive supply chain and order tracking solutions integrated into the platform.

Finance-Ready

Integrated financing solutions with escrow protection for seamless trade operations.

Why Trade Afrika?

Unlike generic marketplaces, Trade Afrika is built for African businesses featuring:

KYC-Verified Businesses

All suppliers and buyers complete identity & document checks through Smile ID.

Escrow Payment Protection

Funds are held securely until delivery is confirmed boosting trust and safety.

RFQ-Based Sourcing

Post a Request for Quote (RFQ) and receive multiple responses like a built-in procurement team.

Multi-Currency Support

Trade confidently in over 30 African currencies, with real-time conversion tracking.

Pan-African Network

Buyers and suppliers from all AfCFTA regions in East, West, Central, Southern, and North Africa.

Ready to trade with confidence?

Join thousands of businesses building real connections through Africa's most trusted B2B platform.

Join the Waitlist